When it comes to eye cream, I’ve tried them all. Everything from lower end brands like Oil of Olay to higher end brands like Dr. Perricone. What I’ve learned in all my experimenting is that most had at least one quality that I liked about them and that deciding whether an eye cream works really depends on what you’re looking for.

For starters, what do you want from an eye cream? Do you want something that delays the onset of fine lines and wrinkles, do you want to reduce puffiness and dark circles, or are you seeking more instant gratification with a cream that instantly brightens the skin around your eyes?

I started using eye cream when I turned 30 when I started to notice slight changes in my skin – however, if you ask an aesthetician they’ll tell you to start way earlier than that! All you have to do is take one look at my mother, who has beautiful skin and began using eye cream in her early 20s, to realize that they’re probably right. Nevertheless, it’s never too late to start!

Simply put, the skin around your eyes is extremely fine – think of it like gossamer. That’s why it’s often the part of your face where fine lines first appear. So it’s important to apply some type of moisturizer there on a regular basis.

Now if you’re in your 20s and are looking for something preventative to delay the inevitable, you may want to go with a gel-based eye cream, such as Ole Henriksen’s Ultimate Eye Lift Gel.

If you’re in your 30s one of my personal favorites is Darphin’s Wrinkle Corrective Eye Contour Cream. Your skin truly feels more supple after applying and it has an ingredient that instantly brightens the skin. The cream sells for about $75 at any Bluemercury store in Washington, DC.

For those who are looking for something that tackles wrinkles and crow’s feet, as well as dark circles and puffiness, an eye cream that many swear by is Caudalie Premier Cru The Eye Cream. It’s pricey at $95 per bottle, but talk to any devoted user and they swear it’s worth it.

Whatever cream or gel you choose, it’s important to apply it correctly. What is the correct way to apply eye cream? Whatever you do, do not rub it in! Use your ring finger to gently tap the cream around along the bone that runs underneath and around your eye. And remember to be patient. Beauty takes time.